New to College Bookstore: Under Armour

By Kyle English

The popular clothing line will be featured at the bookstore starting next month.



The Hilbert College bookstore will soon begin carrying Under Armour clothing and accessories.

Store manager Bill Herne confirmed the news this week.

“The rumors are true.  We are bringing Under Armour into the store.  It has been a work in progress,” Herne said.

Follett, the company that operates Hilbert’s bookstore and more than 1,200 other bookstores on college campuses around the U.S.,  already carries Under Armour in many of their other locations.

This decision was made because a large portion of the campus community requested the store carry more popular apparel lines, specifically Under Armour or Nike.

Despite the fact that Hilbert College’s athletes wear Nike products, Herne thinks it’s unlikely that the bookstore will add Nike to their selection.

“It is not uncommon for a college’s athletic department to have different contracts than our bookstores.  Our bigger stores have Nike, but right now it’s just not suitable for this market,” Herne said.

Herne was eager to add that the students will see more products and variety in the bookstore in the upcoming months.

“Follett just agreed to sell another brand in their stores.  Our store will be getting these products.”  Included in these products are ties, scarves, and socks all representing Hilbert College in color, design, and logo.

The Under Armour product line will be coming in very shortly and Herne expects them to be available to the Hilbert College students in March of 2016.

Follett took over Hilbert’s bookstore ten years ago.

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